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Consider Advisor Bob.
You've probably met him on the golf course.

He gathers client assets and places them in financial products that contains hundreds or even thousands of stocks.

Because his clients are hyper diversified, they will typically mimic market returns, before fees.

These financial products have a high turnover rate resulting in even higher tax expenses1.


Advisor Bob

  • Typically mimics market returns minus fees

  • Focuses on Quantity

  • Turnover with negative tax implications1


  • Averages >13% annual returns

  • Focuses on Quality

  • Tax efficiency through Low Turnover


The Reality

Based on a $100,000 investment


your investment at Selective would have been


after fees

whereas Advisor Bob's clients earned



Over 30 years

a High Conviction Approach could allow you to retire with over


 more than Advisor Bob's clients


The Research

Select a year below to read our annual reports

Why it Matters

 Selective takes a tax efficient, long-term approach to investing.

Selective takes a tax efficient, long-term approach to investing.

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Our clients understand what they own and why they own it.

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The focus is not on short term price movements, but on the performance of the business.


Selective clients can act confidently in all market conditions


Portfolio concentration may well decrease risk if it raises, as it should, both the intensity with which an investor thinks about a business and the comfort level he/she must feel with its economic characteristics.
— Warren Buffett, CEO, Berkshire Hathaway


* Returns are based on a composite of accounts with values greater than $5,000. All returns are TWR net of all fees and trading expenses. Performance varied by account. Performance from 2013 to 2016 has been independently verified.

** S&P 500 returns are total returns - which include price changes and dividends. The S&P 500 is not a suitable benchmark and is used for general comparison. We do not believe there is a suitable benchmark given the concentrated nature of our investment style.

***Performance through June 30, 2018.

Returns from inception (March 1st) to year-end. Returns for partial years are not annualized.

Past performance does not guarantee future results, and a loss of original capital may occur. There is always the inherent risk that Selective Wealth Management will not outperform the market or other investment advisors. The information herein should not be construed as a recommendation to purchase or sell any particular security or an assurance that any particular security held in a portfolio will remain in the portfolio or that a previously held security will not be repurchased. It should not be assumed that any of the security transactions or holdings have been or will equal or exceed the investment performance of the securities discussed.

"The Reality" Graph Data
Performance as of December 31, 2017.
Advisor Bob's returns were calculated using actual S&P 500 returns for each year represented, minus assumed advisor fees of 1.5%, assumed fund fees of 1.25%, and the 33% short-term capital gains tax impact on an 85% annual portfolio turnover rate. For more detailed information, please email

"Over 30 Years" Graph Data
High Conviction returns were calculated using an annual average return of 12%, minus the 33% short-term capital gains tax impact on an 27% annual portfolio turnover rate. High Conviction approach research can be found here.