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What is Asset Allocation and Why Does it Matter?

Asset allocation refers to the strategic distribution of investments across various asset classes such as bonds, stocks, or real estate to achieve a desired balance of risk and return. This important investment strategy assists in managing the risk associated with market fluctuations and volatility. Understanding and utilizing asset allocation allows investors to diversify their portfolio, potentially mitigating losses and maximizing returns, thus playing a vital role in long-term financial planning and success.


In This Insight


Introduction to Asset Allocation

Asset allocation refers to the strategy of balancing risk and reward by apportioning a portfolio's assets according to an individual's financial goals, risk tolerance, and investment horizon. The three main types of asset classes - stocks, bonds, and cash equivalents - have different levels of risk and return, so each will behave differently over time.

Various asset classes have different risk and return characteristics, and combining these in various ways can help to manage the risk of your portfolio as a whole. By diversifying your investments across a number of different asset classes, you can help to cushion your portfolio from the volatility of a single asset class, while potentially improving your overall return potential. Furthermore, a strategic asset allocation approach tailors the portfolio to your specific investment goals, time horizon, and risk tolerance, ensuring it is uniquely suited to your needs.

At a high level:

  • Stocks tend to be more volatile than bonds and cash, but perform better over long periods of time (10 years or more)

  • Bonds tend to less volatile than stocks, but more volatile than cash. They tend to underperform stocks over long periods of time, but out perform cash.

  • Cash is the most stable of the three asset classes listed here.

Investors must regularly review and adjust their asset allocation, in response to changes in market conditions, financial situation, or investment goals. Reviewing your asset allocation periodically can help ensure that it remains aligned with your investment objectives. If the value of a portfolio's assets in one sector increases more than the others, the investor might have to sell some of these assets and purchase others to maintain the portfolio balance.


This strategic rebalancing can also provide an opportunity to take profits from high performing assets and diversify into others expected to perform well in the future. Asset allocation, therefore, is not a one-time decision but a complex, ongoing process that should be performed regularly to ensure optimal performance.


Asset allocation is a strategic and continuous process that balances risk and reward in a portfolio, adapting to market fluctuations and personal financial shifts to optimize returns.

Strategies for Effective Asset Allocation

Diversification is a critical strategy in effective asset allocation. The idea behind diversification is not to put all your eggs in one basket. By spreading investments across a wide variety of asset classes, you reduce the risk associated with one particular class underperforming. Another strategy involves regular rebalancing of your portfolio. Over time, some investments may perform better than others, throwing the original asset allocation off balance. For instance, if stocks have performed exceptionally well, you may find your portfolio heavily tilted towards stocks and away from your original allocation.


In such a scenario, selling off some of the outperforming stocks and purchasing more of the underperforming assets will restore the balance and bring the portfolio back to the predefined and desired allocation. Regular rebalancing ensures that the risk level in your portfolio remains aligned with your investment objectives and risk tolerance. Effective asset allocation requires maintaining a long-term perspective. Market conditions fluctuate and can incite fear or excitement, causing one to make emotionally driven decisions. However, maintaining a long-term perspective and sticking to your initial investment strategy can provide long-term stability. This stoic approach allows the compounding interest to take effect, and over time, small, regular investments can grow to substantially.


Diversification, regular portfolio rebalancing, and a long-term perspective are fundamental elements of effective asset allocation.

The Role of Risk in Asset Allocation

Asset allocation involves the balance of risk and reward by apportioning a portfolio's assets according to an individual's goals, risk tolerance, and investment horizon. The risk in asset allocation refers to the possibility of investment loss, or the potential that the actual returns will be lower than the expected returns.


Every investment inherently carries some level of risk. Equity investments may fluctuate due to market conditions, while bond investments are subject to interest rate risk, and both are potentially influenced by inflationary pressures. Risk tolerance is a pivotal factor in determining suitable asset allocation. Risk tolerance assesses an individual's willingness to withstand significant swings in investment value. Those with higher risk tolerance, often younger investors with a longer investment timeline, might allocate a larger portion of their portfolio towards riskier assets such as equities.


Conversely, investors with lower risk tolerance, usually older persons closer to retirement, may prefer to allocate more of their portfolio to less risky assets, such as bonds or cash equivalents. Understanding risk tolerance is fundamental to creating an asset allocation strategy that aligns with an individual's financial goals and comfort with uncertainty. A successful asset allocation strategy also factors in the concept of diversification to manage risk. Diversification is a risk management technique that mixes different investments within a portfolio. It aims to smoothen out unsystematic risk events in a portfolio so the positive performance of some investments neutralizes the negative performance of others.


Therefore, diversified portfolios are theoretically less risky than any individual investment found within the portfolio. Achieving optimal diversification involves balancing riskier, high-growth assets with those offering steady, reliable returns. Despite not ensuring against a loss, diversification is among the most important components of achieving a range of desired financial outcomes.


What Asset Allocation is Right for You?

Determining the right asset allocation can make a substantial difference in your investment strategy. Personal factors such as age, risk tolerance, financial needs, and investment goals play a significant role in this decision. Typically, younger investors with a high-risk tolerance might opt for a larger allocation in equities, which have historically offered higher growth over the long-term, despite being associated with higher volatility. Conversely, older investors or those seeking to minimize risk might be more inclined towards bonds, which provide consistent income with less volatility. Risk tolerance and investment horizon should always be considered when setting your asset allocation. If you are an investor willing to take higher risk for potentially greater returns, your portfolio may be heavily weighted towards equities, considering you have a long investment horizon.


On the other hand, if you are a more conservative investor, your portfolio might be primarily dominated by bonds and cash, which carry lower risk but also tend to have lesser returns than equities. Regardless of your risk appetite, maintaining a diversified portfolio encompassing different asset classes can help buffer against potential market downturns. Financial needs and goals can also dictate one's asset allocation. Those seeking to generate income may favor an emphasis on bonds and dividend-paying stocks, whereas those looking for growth might be skewed more heavily towards stocks and real estate.


investors with specific financial objectives, be it retirement, buying a house, or funding an education, will need to tailor their asset allocation to meet these goals. It is crucial to review and adjust your asset allocation promptly when your financial needs or life circumstances change.


Schedule a Free Consultation with Selective

Maximizing the value of your wealth is a complex task that requires expertise across a variety of disciplines. Schedule a free consultation with an advisor that provides comprehensive wealth management, which includes financial planning, investment management, tax strategies, estate planning, and insurance services. Schedule a free consultation today.


Final Thoughts

Understanding and applying asset allocation principles in financial planning is fundamental to achieving investment objectives and managing risk. It's a method that provides a blueprint for distributing your investments across various asset classes, such as stocks, bonds, and cash. An effective asset allocation strategy may not only maximize returns but also help mitigate against market volatility. The risk profile is integral to the process, driving the direction of the allocation to align with individual goals, risk tolerance, and investment horizon. Hence, careful consideration must be given to ensure the chosen asset allocation aligns with one's unique financial situation and life stage.


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